Notes on winning AI search
Practical guides on showing up in ChatGPT, Perplexity and AI Overviews, tracking your visibility and proving what it earns.
The 7 best AI visibility tools in 2026, compared
An honest comparison of the best AI visibility tools for tracking your brand in ChatGPT, Perplexity, Gemini and Google AI Overviews, with real prices per prompt.
ComparisonsOct 1, 20269 min read
GuidesSep 26, 20268 min read
LLM SEO: how to rank in ChatGPT and other AI assistants
LLM SEO is the practice of getting your brand mentioned and cited by ChatGPT, Perplexity, Claude and Gemini. Here is what actually moves the needle, and the LLM SEO tools to measure it.
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GuidesSep 19, 20267 min read
Answer engine optimization (AEO): a practical guide
Answer engine optimization is how you get picked as the answer in ChatGPT, Perplexity and Google AI Overviews. A practical AEO guide, plus the AEO tools that measure progress.
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AI searchSep 12, 20267 min read
Generative engine optimization (GEO): what it is and how to do it
Generative engine optimization (GEO) helps your brand appear in AI-generated answers. What GEO is, how it differs from SEO, and a simple way to start measuring it.
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PlaybooksSep 5, 20266 min read
ChatGPT SEO tools: what to use and what to skip
There are two kinds of ChatGPT SEO tools: ones that use ChatGPT to do SEO work, and ones that track your SEO inside ChatGPT. Here is how to use both.
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PlaybooksAug 29, 20266 min read
How to track ChatGPT traffic in Google Analytics 4
ChatGPT, Perplexity and Gemini send visitors that often show up as referral or direct traffic. Here is how to track ChatGPT traffic in GA4, and where GA4 falls short.
ReadAI searchAug 22, 20265 min read
How much is AI search visibility worth? Putting a dollar figure on it
Mention counts do not pay the bills. Here is a simple way to measure the revenue AI search sends you, and decide which prompts are worth fighting for.
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