PlaybooksSep 5, 20266 min read
ChatGPT SEO tools: what to use and what to skip
There are two kinds of ChatGPT SEO tools: ones that use ChatGPT to do SEO work, and ones that track your SEO inside ChatGPT. Here is how to use both.
FStatSip team
"ChatGPT SEO tools" means two different things. Some tools use ChatGPT to speed up SEO work like keyword clustering and briefs. Others measure SEO for ChatGPT: whether ChatGPT mentions your brand. Most teams need a little of both.
Using ChatGPT for SEO work
- Keyword clustering: paste a keyword export and ask for groups by search intent.
- Content briefs: give it the top-ranking URLs and ask for gaps and an outline.
- Schema markup: ask for FAQ or Product JSON-LD, then validate it before publishing.
- Title and meta drafts: generate options, then pick and edit by hand.
Skip fully automated AI articles. They are easy to spot, rarely cited by assistants and can hurt the rest of your site.
Tracking your SEO in ChatGPT
The second job is measurement. A ChatGPT SEO tool runs your buyers' prompts in ChatGPT every day and tells you whether you were mentioned, in which position and which competitors appeared. It should also show the web sources ChatGPT cited, since those are the pages you can actually influence.
What to look for in a ChatGPT SEO tool
- Daily tracking, because answers change often.
- Coverage beyond ChatGPT, since Perplexity, Gemini and Google AI Overviews send traffic too.
- Competitor benchmarks and cited sources.
- Traffic and revenue from ChatGPT on your own site.
StatSip covers all four, starting at $79 a month for 25 prompts.
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